„Founding the Association is a step forward in achieving goals such as self-regulation of the messages to consumers by advertisers; active participation in all processes and projects related to the application of European and global practices in advertising; maintaining a more effective and constructive dialogue with media. It is also a precondition for advertisers to implement responsible, fair and transparent advertising policies.
The establishment of BAA contributes positively to the development of the advertising market in Bulgaria and protectс the interests not only of advertisers, but mostly of consumers” BAA’s Management Board.
BAA’s Management Board.
Who we are
Members
11 companies became founder-members of BAA: Beiersdorf Bulgaria, Bella Bulgaria, Danone Serdika, Kamenitza, Coca-Cola Bulgaria, GloBul, Kraft Foods Bulgaria, Mobiltel, Nestlé Bulgaria, United Bulgarian Bank, Heineken/Zagorka.
Useful information
Useful information
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Values
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1
Protecting
Securing members’ freedom to advertise in the face of regulatory challenges -
2
Advising
Providing members with confidential advice and best practice on agency relationships -
3
Informing
Keeping members up to date with the latest techniques and trends -
4
Guiding
Providing members with top-line guidance on legal, regulatory and production issues -
5
Shaping
Helping to shape the Bulgarian media environment to the needs of advertisers -
6
Representing
Acting as the voice of advertisers to the rest of the industry; wider business community, Government and regulators
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