The decision for the establishment of the Bulgarian Association of Advertisers (BAA) was taken at its Constituency Assembly held on February 12th, 2008. 11 companies became founder-members of BAA: Beiersdorf Bulgaria, Bella Bulgaria, Danone Serdika, Kamenitza, Coca-Cola Bulgaria, GloBul, Kraft Foods Bulgaria, Mobiltel, Nestlé Bulgaria, United Bulgarian Bank, Heineken / Zagorka. Mr. Antonis Kantzelis, Executive Director of Nestlé Bulgaria, was appointed for chairman of the board of the Association.
Members of the Managing Board today are Beiersdorf Bulgaria, Bella Bulgaria, Danone Serdika, Coca-Cola Bulgaria, Kraft Foods Bulgaria, Nestlé Bulgariaand Postbank (Eurobank EFG). Chairman is Mrs. Maria Oprenova, Marketing Director of Mobiltel.
„Founding the Association is a step forward in achieving goals such as self-regulation of the messages to consumers by advertisers; active participation in all processes and projects related to the application of European and global practices in advertising; maintaining a more effective and constructive dialogue with media. It is also a precondition for advertisers to implement responsible, fair and transparent advertising policies. The establishment of BAA will contribute positively to the development of the advertising market in Bulgaria and will protect the interests not only of advertisers, but mostly of consumers”, BAA’s Management Board.
“BAA is open for all advertisers which share the values of the Association and comply with the requirements for membership set up by its Statutes and by its Constituency meeting”, Mr. Antonis Kantzelis, Chairman of the Bulgarian Association of advertisers.
“I will invest all my energy in order to turn the association into a brand, a synonym of authority, respect and prestige", commented BAA's new Chairman Maria Oprenova during her election.
OUR MISSION is to represent our members in regulating their relations with state authorities and institutions, media, advertising agencies and consumer associations.
Our statute stipulates a programme for adoption of mechanisms for protection of the principles of loyal competition and the responsible and ethical communication to consumers.
