BAA - Objectives

Objectives

THE PRIMARY GOALS OF THE BULGARIAN ASSOCIATION OF ADVERTISERS ARE:

To achieve maximum effectiveness and efficiency of marketing communications;
To set and enforce industry-wide standards for responsible and ethical communication to consumers;
To accurately measure return on investment by introducing reliable measurement tools and techniques;
To introduce training programmes and to encourage the significant achievements in the advertising industry;
To protect the interests of the members of the Association in their operations and provide support in regulating their relations with the state authorities and institutions, the media, the advertising agencies and the consumer associations;
To raise awareness regarding the contribution and significance of advertising for the economic development and to protect the right for free commercial advertising as a guarantee for the right to an informed consumer choice;
To encourage the increase in advertising efficiency by establishing a professional experience exchange network;
To provide information and expert support;